Fuck Atlas shrugging. Catchy title, stupid metaphor.
Would a book entitled "Sisyphus said 'screw this' and went off to play Halo" sell?
"[Granny] was opposed to books on strict moral grounds, since she had heard that many of them were written by dead people and therefore it stood to reason reading them would be as bad as necromancy."
- Terry Pratchett, Equal Rites