Okay, so I'm weeks behind the times, and only about a million people have made this connection first, but I contend that I, also, made the connection by myself as soon as I saw the story.
Atlanta is suffering a drought. They have something like three or four months of water in the reserves, and that's it.
And the biggest user of water in the place, one which they're having problems getting to cut back, is a Gatorade factory.
Gatorade - it has electrolytes!
If you don't understand the reference, hie thee to your video store and ask about this...